Whether you think all keywords are the same or simply referred to as formulas "keyword ". But the fact is not so, you have to judge keywords based on the intent of its search. So, not all keywords have the same value.
Search intent can be interpreted as the intent or purpose of Google's search results.
For example, there are people who are looking for a product in Google search with these keywords:
- Blogger Guide
- Buy blogger Manuals
- A complete blogger guide to earn tens of millions
What do they expect in Google's search results with those keywords?
Examples like this (by number sequences):
- Want to know how to create a blog
- Want to buy a guide
- Want to gain profit after successfully mastering the blog guide
The author's statement of Sense makes sense. By knowing the intent and purpose/intent you can imagine what kind of content they are looking for. This is how Google works on filtering its algorithm.
Google will understand who uses the keyword "buy blogger Handbook", of course they want to buy. Therefore the product page of the online store will get the top rankings.
From here it is unfinished. That article content is thus impossible can get the first page for that keywords.
Google understands that users need official or trusted information. So it will be very difficult for bloggers or new websites to compete on these keywords. That's called search intent.
If you are confused to know what steps should be done like what, here the author divides the search intent into 2 categories:
- Information
Usually people who use information or informational keywords should certainly need the right information.
See the following example:
- History of Garuda Pancasila
- Vegetable proteins
- Blog Making Guide
- Symptoms of Tumor disease
In other words, the content you create must be information.
This one search intent is the most keywords in the search compared to other intents. Therefore, blogs or websites that contain this information are widely scattered on the internet.
However, there should be attention. Google understands that visitors want to get information quickly. So that the keywords that are informational often Goolge give the answer directly.
Because of the quick Answer box feature of Google, people who do search research on Google so no longer need to visit other blogs or websites.
With keywords using English, a quick answer box like this will cause the number of visitors to drop derastis than before. Indeed in Indonesia for now is still rare, but the coming time will be more frequent.
Although the keywords have the highest volume, but not necessarily get a lot of visitors.
- Commercial investigation
Let's say there is someone who wants to buy stuff, but the price is too high and usually they don't buy it straight away.
Of course they will do a search first on Google. The person will membaca-baca first to know which product is the best, buy it where, what price, whether to have a promo or not.
These keywords are the keywords used when someone wants to learn about a particular product or service before buying.
The following example is:
- "Samsung Smartphone Android latest output price 8 million "
- "Price camera Canon 750D "
- "The best niagahoster Web hosting in Indonesia"
Well, this second keywords that have been described above are the keywords that will generate consumers or buyers. Although they felt it was not time to buy that time as well, at least they had thought to take that product or not.
Therefore, your job is to convince them.
So, this form of keywords category is beneficial for people who plunge into the world of Digital Marketing that will market a product/service. For that, look for as many commercial investigation keywords that relate to your business
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